“Constructing good questions that measure variables the researcher wants to measure is one of the difficult tasks in social scientific activities.
Not only must the questions be adequate, they must mean to the respondent what they mean to the researcher or the meaning he wants them to mean to the respondents.” Prof. idowu Sobowale of Covenant University, Ota who stated this at the 7th ACSPN Empowerment Series (AES) held at Adna hotel, Ikeja Lagos on March 24, 2015, also declared
ACSPN Newsletter 3rd Edition 2015 Design 2
Tags: Communication Education